Using artificial intelligence and communication through speech with machines to help customers select the right models and services.
It becomes easier for customers and clients to get exactly what they want. In the web portal, you can find not only the samples of some legal documents, but also order professional legal services if needed. A user will also be able to look through the tweets of Russian politicians to read legal and political news.
You don’t need to lose your time looking for the document or service needed. A few simple words and clicks while chatting with the funny and polite avatar and you will get what you want. All the samples of documents are free on the site - the user can choose as many as they need.
The avatar is continually being reprogrammed for a better understanding of words, phrases and requests of the clients. A sample of the avatar is situated here.
1. Can you briefly describe the innovation, the problem it tries to solve and why is it necessary?
Here in Russia we have some problems with getting proper documents and services directly from the Internet. They aew not all for free either.
This innovation helps people to solve their legal problems, getting free templates of legal documents through the Internet.
The thing that makes the research more pleasant and fast, is the technology behind the intelligent avatar that helps users to find the template they need in a shop environment.
2. What makes your innovation unique?
The application of technology of an intelligent avatar as frequently used in games, to give people the legal documents that they need free of charge. Using the avatar and communicating with him is much easier for people than to go through lists of available templates. The intelligence behind it makes it possible to save time and stress. This kind of artificial intelligence is the future on the web. Artificial intelligence and communication with speech to machines is rapidly gaining ground in all kind of applications. In the legal service industry this has not yet been applied in this way for customers.
3. What triggered the development of the innovation?
The lack of such services in Russia and the fact that we try to be innovative in our law firm. We noticed that visitors to our normal website with 200 free templates and another website with more than 3000 templates do not use the possibility to download templates for free very often because it is difficult for them to pick the right template out of the 3000 that are available. We noticed that a user-friendly environment in combination with artificial intelligence works very well in other areas but see that legal websites remain very traditional and do not use this kind of technology.
4. Which persons and organisations were involved in the development and what role did they play?
Law Firm “Legal Business”, LLC
It is driven by the entrepreneurial attitude of the partners in our firm and the interest in innovation in the legal sector and other sectors.
5. What kind of resistance have you encountered and how did you overcome it?
We don’t expect any given the free environment regarding competition. We rather expect other law firms to copy our approach once it is successful.
6. How did you make the goals realistic and attainable, and at what time will which quick wins be available?
Now we are realising the idea. A first version of the virtual legal shop and a lawyer/avatar to talk to with only ten or 20 of the most used templates, could be put online rather quickly to gain experience and further develop the artificial intelligence needed to facilitate the communication between the customer and the avatar and select the right template.
7. Will the innovation have an effect on other organisations in the chain and if that is the case, how will it affect them?
It won’t change the situation in the legal market much. It is a small step forward that might gradually become mainstream in the long run.
8. How was the development funded and what were reasons for the financing organisation?
The first development is paid by the revenue of the law firm and personal input by the partners. When a prototype is successfully up and running, investors will be asked to fund the next phase of the development and promotion.
9. Can you name 3 to 5 characteristics of the innovation that are most essential to make it work?
- Novelty; the fact that we are the first to use this type of technology and environment should gain a lot of publicity and will trigger discussion among lawyers if it is possible to use artificial intelligence to select the right template.
- Simplicity; It has to be really easy to use and intuitive for customers
- Confidence; We need people to trust the avatar in making the right choice for them. The reputation of our law firm should help to achieve that.
10. How do you measure whether it is a successful innovation?
The number of visitors and downloads can be measured easily. For us and the possible investors it is also about the number of paying customers that come out of the visitors and downloads.
11. How many people or organisations benefit from this innovation now?
It is not up and running yet.
12. How many people or organisations could potentially benefit from it now or in the future? (Scaling-up) Can or will the innovation be used internationally and how do you overcome cultural differences?
Every user will benefit from this project. This project is universal because using avatars in games and online is widespread. You can change the environment easily to adapt to the local culture and preferences.
13. Can you quantify the financial benefits?
For customers it creates the possibility to select and download the most suitable templates for free which is not common in Russia. For us it needs to generate by attracting a large number of users from which some of them will use the services of our law firm. (see next question)
14. Is the innovation financially viable and sustainable and if yes, how?
For the company it is about attracting paying customers and in addition to that create income from advertising. Our current static website and website have more 2200 visitors a day which generates 25 calls from which 2 or 3 per day become paying customers.
15. Did you receive any recognition?
Not yet.
16. What lessons did you learn along the way that could be useful to others?
Working with avatars is useful because it is user friendly and people know how to work with it from gaming and other websites like this.
It is the kind of artificial intelligence which is the future on the web and more and more also in real life for example with mobile phones, navigation or even in using machines.
Another thing we learned is that you have to focus on the realisation of the most promising ideas. Our law firm has started several innovative projects but you cannot realise all of them at the same time.
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